Two cousins and Cupple
Why Cupple?
As cousins, Amanda and Eve found themselves living near each other and spending more time together. The idea for Cupple emerged from a simple yet persistent issue: both of them were constantly lugging around a water bottle and a reusable cup, just in case they needed a coffee on the go. It was bulky, inconvenient, but they refused to resort to single-use plastic bottles or disposable cups. They realised that others must be facing the same dilemma.
The Litter Problem
They began noticing the overwhelming litter—mostly plastic bottles and disposable cups—lining the streets and overflowing bins. It was clear that the single-use culture was a much bigger issue than just their own inconvenience.
Driving Change
They believed change was possible. After all, the plastic bag revolution proved that with enough awareness and incentives, people could shift their behaviour. Amanda and Eve wanted the same impact in the world of disposable coffee cups and plastic bottles. But until meaningful regulations, like a "Latte Levy," come into effect, they wanted to create an easy, stylish, and eco-friendly alternative.
Finding a Convenient Solution
The goal was to design a product that combined both a reusable bottle and an insulated cup—one that could replace the wasteful single-use items flooding our streets. With the help of Aetha Design, a UK-based team, Cupple was born: a sleek, twist-together water bottle and insulated cup, all in one.
Cupple®: Cup + Bottle
By 2019, the concept was finalised and the world was ready; life was busy, with everyone commuting, traveling, and grabbing drinks on the go. Then, just as the prototypes were approved, COVID-19 hit. While the world slowed down, the need for sustainable, reusable products like Cupple became more apparent than ever.
A Shift in Consciousness
The pandemic brought a new awareness of our local environments. With fewer cars on the road and more time spent outdoors, everyone saw the beauty of nature without the clutter of litter. It highlighted the importance of keeping our spaces clean and protecting our planet.
Looking Forward
As lockdowns ease and life resumes, we believe people will continue to value the natural world and seek out ways to reduce waste. Cupple is here to make that easier—offering a sustainable, stylish solution for those who want to minimise their impact while exploring the world again.
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